#XOXOkruispuntdenken
campaign
campaign
Dona Daria
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client | Dona Daria, a center for emancipation and social inclusion, as part of a program by Diversion
RESULT | Awareness campaign
Role | Creative Lead - volunteer
Duration | 2 months February - April 2020 part of the 8-month New Connectors Trainee Program
Location | Rotterdam, Netherlands
// OVERVIEW
Together with a number of inspiring young talents, we create awareness about intersectionality, commissioned by Dona Daria and Unboxing Rotterdam. This is a challenge under Diversion's New Connectors trainee program, which focuses on educating young adults to be leaders in bringing people together in the city.
// GOAL
Promote intersectionality in Rotterdam by organizing a campaign
Creative Campaign Lead, content creation, learning about intersectionality and social inclusion.
// CAMPAIGN
Intersectionality is a concept not yet familiar to all citizens of Rotterdam. Yet it affects everyone. The campaign focuses on starting a conversation with people from different backgrounds about the different experiences of intersectionality. Getting educated about inclusion and intersectionality. The campaign was launched on 3 April and immediately received positive reactions from different backgrounds, generations, and identities.
"I first heard of the term THIS MORNING through the campaign. The animation clarified what the term is, and I could IMMEDIATELY place what intersectionality means to me as a black woman."
"Today, I learned about intersectionality, and it instantly clicked for me. It's so powerful to have the language to articulate and understand the complex layers of our identity and experiences."
Campaigning took place via Instagram, Facebook, and LinkedIn. Together with the podcast Chicks in the City, we discussed the campaign and more about intersectionality.
